Alaina joined Greycroft in 2018 and is based in Los Angeles. She focuses on early-stage consumer brands companies. Prior to Greycroft, Alaina worked at Bain & Company, where she consulted across Bain’s private equity, technology and media, and retail practices. Previously, Alaina drove go-to-market and brand strategy initiatives for Snap’s first hardware product, Spectacles, which earned fourteen nominations and six wins at the 2016 Cannes Lions awards. Alaina is a member of Kauffman Fellows Class 29. She also serves as the Vice Chair of USC’s Women in Economics Council. Alaina holds a BA in Economics from the University of Southern California.