Jim Murphy Joins Greycroft as Partner to Lead Global Strategic Relationships
March 24, 2025
Jim Murphy has been named a Partner at Greycroft, leading Global Strategic Relationships. He joins the firm from The Coca-Cola Company, where he led the Global Venturing and Emerging Growth Platforms, overseeing venture investments and strategic growth initiatives on a global scale. In his role, Jim will be overseeing global strategic relationships and partnerships with LPs and Greycroft portfolio companies.
While at Coca-Cola, Murphy collaborated with Greycroft, working alongside the team to launch and manage the $137 million Greycroft Coca-Cola System Sustainability Fund in 2023. His career spans over two decades across venture investing, M&A, innovation, and corporate strategy. At Coca-Cola, he not only led venture investing for the company and the Coca-Cola System but also played a key role in the Venturing and Emerging Brands (VEB) group.
Beyond venture, Murphy has led and closed over tens of billions in transformational M&A transactions across multiple industries and geographies. He has also served on investment committees and company boards, working closely with founders and corporate leaders alike.
Meet Jim:
Why Greycroft?
I’ve worked with Greycroft over the past couple of years and have always admired the team’s humility, intelligence, and open-mindedness in an industry that can sometimes feel rigid. The firm takes a collaborative, long-term approach to venture, which aligns with my approach to investing and strategic growth. Dana often talks about the “Builder” mentality at Greycroft, which really resonated with me. The work I’ve enjoyed most in my career is when I have created, built, or transformed an opportunity or investment. I see a lot of potential in applying that mindset here, working with founders and partners to build meaningful, lasting businesses.
How does your experience at Coca-Cola shape your approach to venture?
At Coca-Cola, I led venture investments and strategic growth initiatives on a global scale, working with both emerging brands and corporate leaders. That experience reinforced the importance of aligning investors, founders, and strategic partners to create long-term value.
There’s incredible momentum in AI, sustainability, and the intersection of technology and consumer behavior. I believe the companies that succeed will be those that bridge innovation with strategic partnerships—whether in supply chains, infrastructure, or digital transformation.
In this new role, I’m excited to apply that perspective to help Greycroft and our founders scale, fostering strong, collaborative relationships with strategic partners to accelerate growth and drive meaningful impact.
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