At Greycroft, we embrace playing the long game, a principle that intricately shapes our interactions with founders, portfolio companies, and the strategic expansion of our team. Today, we are excited to announce Marcie Vu as our latest partner. Marcie's addition to our team represents a significant milestone as she spearheads Greycroft's expansion into the Bay Area.
Our journey alongside Marcie began when she was introduced to co-founders Dana Settle and Ian Sigalow in 2016. Since then, Marcie has become an integral part of our collaborative efforts across our portfolio, working closely with portfolio executives such as Bill Smith, CEO of Landing, during Shipt's sale to Target, as well as Walter Driver and Javier Ferreira, CEOs of Scopely, culminating in the company’s $4.9B acquisition by Savvy Games Group. We've witnessed firsthand how her enthusiasm, tenacity, and expertise have helped companies grow and scale, and we're delighted to officially welcome her to our team.
Previously a Partner at Qatalyst, a premier technology M&A investment bank, Marcie scaled the firm's Consumer Tech M&A group. Prior to Qatalyst, she was the Head of Consumer Internet Investment Banking at Morgan Stanley where she built and grew that practice.
Marcie's impact on the entrepreneurial landscape has been profound as she's spent over two decades over multiple cycles partnering with founders, executives, and boards and providing strategic and financial advice to emerging and established category leaders. She has been instrumental in helping major technology platforms navigate strategic milestones, including leading noteworthy IPOs such as Alibaba.com, Facebook, Google, LinkedIn, Pandora, and Zynga and significant acquisitions like LinkedIn to Microsoft, Honey to PayPal, OpenTable to Booking Group, Glassdoor to Recruit and Zappos to Amazon. Additionally, Marcie has served as an independent board director for both private and public growth companies, including thredUP, Scopely, and Blockchain.com.
On the heels of recently closing more than $1 billion of capital commitments, Marcie will lead our expanded presence in the Bay Area, allowing us to meet founders where they are. Recent Greycroft investments in the Bay Area include Character.AI, Contextual AI, Rembrand, and Merly.AI.
Meet Marcie:
What drew you to venture investing?
I have always loved collaborating with entrepreneurs to help them build enduring businesses. Combining my passion and expertise to identify disruptive companies shaping industries across stages is incredibly exciting. Joining Greycroft brings a long history and partnership full circle, and I’m thrilled to have the chance to scale Greycroft’s presence in the Bay Area and create new avenues of impact for the team.
What has been your career highlight?
I’ve been fortunate to work with several incredible teams. One highlight was my work with LinkedIn. I first encountered the company in 2006 when it had just 5 million members (today, they boast over 930 million), and the prevailing view at the time was their eventual demise at the hands of Facebook. My then-boss even questioned why I was dedicating time to cover the company! It was a once-in-a-lifetime experience to be an extension of the LinkedIn team for over a decade, including leading the company’s IPO, follow-on, and eventual sale to Microsoft.
Where do you see the greatest opportunity?
We’re witnessing incredible technological shifts that are catalyzing an era of new applications in every sector, driven by accelerated computing and GenAI. I’m very excited to help founders navigate their ambitious paths through the Greycroft platform.
Disclaimer: This publication was prepared solely for informational purposes and should not be viewed as a current or past recommendation or a solicitation of an offer to buy or sell any securities or to adopt any investment strategy. The information included herein is based on the opinions of the authors and nothing shall, or is intended to, constitute investment, financial, legal, accounting, or tax advice by the authors or Greycroft. This publication contains forward-looking statements, which are based on beliefs, assumptions and expectations that may change as a result of many possible events or other factors. Such statements involve known and unknown risks, uncertainties and undue reliance should not be placed thereon. The information in this document has been developed internally and/or obtained from sources believed to be reliable; however, Greycroft does not assume any responsibility for the accuracy or completeness of such information. Greycroft does not undertake any obligation to update any forward-looking statements to reflect circumstances or events that occur after the date on which such statements were made. Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by Greycroft, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Greycroft is available at https://www.greycroft.com/investments/.
