We are excited to announce our investment in Sybill, a company revolutionizing B2B sales with its AI-powered assistant. Sybill's innovative technology automates the tedious manual work involved in selling, enabling sales representatives to close deals faster and more efficiently.

Purpose-Built for Sales Reps

One of the key reasons we are excited by Sybill is that it’s one of the first products uniquely built for sales reps. Unlike most sales technologies that are designed to serve the company or the sales manager, Sybill is purpose-built to empower the sales reps themselves. By reducing tedious tasks, Sybill allows sales reps to focus more on selling and less on administrative work, which can lead direct to mores sales and more earnings/commissions.

Addressing B2B Sales Challenges

At Greycroft, we understand the immense challenges B2B sales teams face, particularly the burden of time-consuming administrative tasks. Sales reps often spend over half of their time on manual processes, detracting from their core focus of engaging with customers and closing deals. Given our large portfolio of B2B companies, we understand the significant potential for AI to streamline these inefficiencies which will increase the overall sales efficiency and profitability of these organizations.

Innovative AI Capabilities

Sybill brings a new level of innovation to the sales process. It records sales conversations and generates comprehensive summaries, drafts follow-up emails tailored with the seller's style and call context, updates opportunity fields in CRMs like Salesforce and HubSpot, and provides detailed information about the opportunity, such as budget, economic buyer, competition, and buying process.

We were especially impressed by Sybill's unique ability to seamlessly adapt to various sales processes and deal sizes. By leveraging proprietary retrieval-augmented generation (RAG) pipelines, Sybill takes a holistic view of deals, incorporating multiple interactions such as calls and emails. This comprehensive method enables Sybill to detect patterns and alert users to potential risks, such as signs of hesitation from the buyer or the emergence of a new competitor. The sales-specific AI models grasp the intricacies of the sales process, recognizing decision-makers and critical events, even without direct mentions. This nuanced understanding significantly boosts the accuracy and relevance of Sybill's insights, and ultimately can create tremendous impact for sales organizations.

The Team Behind Sybill

For CEO & co-founder Gorish Aggarwal, the concept of Sybill began during the summer of 2020 while teaching a course at Stanford. He realized that managing a Zoom call, presenting material, taking notes, and assessing feedback simultaneously was overwhelming and unproductive. Recognizing the parallels between these challenges and those faced by B2B sellers, Gorish, along with co-founders Nishit Asnani, Soumyarka Mondal, and Mehak Aggarwal—all AI experts from Stanford, UC San Diego, and Harvard—built Sybill from the ground up. Their deep technical expertise and empathy for sales reps allow Sybill to have a strong competitive advantage over traditional tools.

Sybill is not trying to reinvent or replace salespeople, but instead enable them to do what makes humans great at sales in the first place.

We believe that Sybill's innovative approach will reshape the landscape of B2B sales, and we are thrilled to support them on this journey.