Thor Fridriksson is the founder and chief executive officer (CEO) of Plain Vanilla Games, an Icelandic mobile game studio with offices in Reykjavík, Iceland and San Francisco, USA. Fridriksson is most notable for producing the mobile app QuizUp.
Fridriksson was working with the broadband-ISP startup Hive until it was purchased by Vondafone in 2007. Deciding to explore a different industry, Fridriksson became a local TV news reporter. After studying at the University of Oxford, Fridriksson started Plain Vanilla Games in Reykjavík, Iceland during the Icelandic financial crisis. Fridriksson and his team at Plain Vanilla Games spent over a year developing an educational app for children called The Moogies that failed to gain popularity on the App Store. Shortly after, Fridriksson got the idea for a new app and wrote it down on the back of an over-due electricity bill that is now framed and hung in the Reykjavík office. Despite the country’s economic issues, Fridriksson has decided to keep the Plain Vanilla headquarters located in Reykjavík to help support job growth and other start-up companies. (from Wikipedia)