Phoebe Hayman

Founder of Seedling

Phoebe Hayman

Phoebe Hayman is the founder and CEO of Seedling USA, Inc. Born in New Zealand, Phoebe spent her childhood in the US as a budding entrepreneur, forming her first business at the age of 9. As an adult, she returned to New Zealand to earn her Bachelor of Fine Arts degree in art and photography. Phoebe founded Seedling in 2007 after noticing a lack of quality children’s products in the marketplace. Her creative background and her entrepreneurial spirit became the perfect combination for Seedling’s rapid success. Today, Phoebe remains involved with product design, brand development and sales while focusing on the strategic direction for the future of Seedling around the world.