Penrose Hill

Penrose Hill

Headquarters

New York, NY

Sector

Consumer Retail

Penrose Hill is a vertically integrated winery that runs wine clubs for third party clients. Whereas most wine clubs are run at arm’s length and give customers little choice, Penrose clubs tie in client editorial directly, as wines are created specifically for, and in conjunction with, the client for their audience. In addition to a club that showcases the client brand in a more organic and engaging way, the consumer has unparalleled choice and flexibility, via an algorithm that intelligently picks upcoming wines based on prior ratings history and adjusts shipment frequency based on consumption.

  1. Founded
    2015
  2. Invested
    2015
  3. Exited
    -