Investment Blog

A Model For The Long Run

This post originally appeared on Ian Sigalow’s blog, Pattern Recognition. Back in 2006, when my partners and I set up Greycroft, every VC we knew insisted on 20% ownership, board seats, and being a “lead investor”.  We built Greycroft on the premise that there was a better way to do …

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What is native advertising?

This post originally appeared on Ian Sigalow’s blog, Pattern Recognition. In the past year we have looked at over 100 companies claiming to do native advertising.  If you haven’t heard of native advertising you will soon, because it is the hottest trend in online advertising right now. I figured it …

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High Frequency Media Buying

This post originally appeared on Ian Sigalow’s blog, Pattern Recognition. Archaeologists debate when the first stock exchange was formed – most say it was around 400 BC in ancient Rome. By that account the hand-to-hand trading of securities existed for over two millennia before the US Congress and SEC authorized the …

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