Small Is Beautiful: Greycroft Partners Raises $175 Million in Third Fund

by Elizabeth Conway
November 26, 2012

Greycroft Partners has closed a $175 million fund, its third since it began investing in consumer Internet and media companies in mid-2000.

In a press release the New York and Los Angeles-based venture firm said the fund was oversubscribed. But general partner Alan Patricof noted that Greycroft capped the amount and keep it small compared to other VCs, in order to maintain its focus on investing in early-stage capital efficient start-ups.